Alkaline Honored with Limited-Edition Rum-Bar Bottle Ahead of New Rules 2025

Dancehall sensation Alkaline is being celebrated in a bold and flavorful way — with his very own rum. Just ahead of the much-anticipated New Rules 2025 staging in Jamaica, Rum-Bar Rum has partnered with New Era Productions to unveil a limited-edition bottle paying homage to the Vendetta Boss and the dynamic cultural wave he continues to ignite.

The exclusive bottle — set to hit shelves this Friday — comes perfectly timed with the lead-up to New Rules 2025, taking place on July 5, 2025, at the Trelawny Multi-purpose Stadium. Known for pushing boundaries in dancehall, Alkaline’s influence continues to reshape the genre’s landscape, and this tribute marks another milestone in his journey.

“This exclusive release embodies Jamaica's vibrant spirit, reflecting the island's rich heritage and culture and how both brands continue to capture, energize, and strengthen the space,” said Tamika West, Marketing Manager for Rum-Bar Rum.

More than just a drink, this limited-edition bottle is a collector’s item for fans — a toast to Alkaline’s unshakable impact on dancehall and his role in elevating Jamaican music and identity on the global stage.

With New Rules 2025 shaping up to be a massive celebration of sound and culture, the Vendetta movement just got even stronger — now with a splash of Rum-Bar.